Follow These 3 Tips for Flawless Store Execution

Looking back at 2017, many retailers may find that one of the biggest challenges they faced was executing in-store programs with ease. Time and again, directives like new product launches, floor resets, and promotions took longer, cost more, or didn’t achieve their expected results because execution fell short or was inconsistent.

This ubiquitous problem is less surprising when you look at what passes for “communications” between headquarters and store teams, namely mass emails, intranets, break-room bulletins, and conference calls. Retailers need rapid and direct communication if directives are to be followed with speed and precision.

Thankfully, the new year brings with it new mobile technology for your workforce, so if one of your aspirations for 2018 is flawless store execution, then we have three tips for you:

• Tip 1: Equip store teams with the right knowledge. We mean everyone. In-store employees are empowered to provide better customer service and properly execute projects when information is digital, searchable, and always at their fingertips.
• Tip 2: Send information in bite-sized chunks. We all remember and recall information better when we learn in small bursts, especially when videos and images are utilized.
• Tip 3: Connect everyone across the fleet and headquarters. Collaboration starts with easy communication, and your whole organization benefits when coworkers share tips and tricks, ask questions, and provide feedback in one place.

Sounds great, right? But how?  

Inkling recently launched a product called Inkling Collaboration, a mobile solution that connects frontline employees on the sales floor to the people and information they need to get work done. At the same time, headquarters and field leaders have access to analytics that track store performance and provide visibility into what’s happening across stores.

Check out our interactive tour of Inkling Collaboration and see for yourself how easy it can be.

By adopting a mobile solution for your store teams, you’re starting the year off on the right foot, with knowledge in the right hands.